Last year, a medium-sized Software-as-a-Service (SaaS) company that helps people to find and reconnect with others contracted our white hat link building service. Based in Prague, the SaaS business was doing great in a number of ways:
The specific problems the company was facing are as follows:
This is not to say that the company was not trying their best to hire professional SEO consultants or blogger outreach agencies to help them out. As we all know, it’s easy for every Tom, Dick, and Harry to label themselves “professional digital marketing company” but it’s very hard to prove their claims. So all the so-called blogger outreach agencies and professional SEO companies they hired have failed them. “We hired a couple of Internet marketing companies to help us with white label link building and blogger outreach services,” the company’s Chief Operation Officer Mike told us. “But the results are actually poor. We never ranked for any of our favorite keyword.” After a number of trial and error, they finally gave up. The company’s marketing managers also decided that it’s time to try another company. Perhaps, this time, they could be lucky enough to get a reputable agency that knows what they are doing. So on a Tuesday morning in January last year, we received an email from the marketing department of the company. They wanted to hire us. The company’s content marketing team was very clear on the problems that they were facing—a plummeting traffic on one hand. On the other, they were very clear on their desired goals—to increase their traffic and visibility on Google and rank for the following keyword: “Phone number lookup.” After multiple email exchanges and phone calls, the negotiations were over; a deal was sealed. And immediately our team—the Outreach Expert team—get to work. As usual, we started by doing the essential tasks: SEO audit—to diagnose the problems…
That was the central question that we wanted to examine. We reasoned that something was definitely not right for the company to have had these bad experiences for four consecutive years. After we SEO audited the company, we discovered the following issues:
These were some of the problems we uncovered. And they were the reasons why the company was not ranking higher on SERPs, especially on Google. With that said, we started discussing on how to solve all those issues, and come up with final decision: We agreed to follow a simple, but workable strategy that will get the company the visibility it deserves.
To solve these issues, our experts devised a four-step strategy that will turn things around.
We started the project on January 6th 2018. Unanimously, we agreed to start by writing in-depth, long-form posts. Through our personal experiences, we learned that long-form posts do more on search engines than short-form posts.
In addition, we realized that when visual assets are included in a long post, they become more powerful and do great in search engine result pages. So we wrote a long pillar post with the keyword “phone number lookup” in the title.
Next, we wrote other blog posts in similar topic—“phone number lookup”—and linked them all together. We also link all the blog posts to the pillar post. That way, we are telling Google that the pillar post is important, which will help our client’s ranking and improve their authority on the topic. Talking about killing two birds with one stone!
Again, we shortened all the URL structure of the posts, and wrote simple and catchy meta descriptions to help search engines crawl our target keyword.
Then we moved on to do off-page SEO.
This line of work comes handy because we have a long-term collaboration with top online publications. We used two strategies to secure about 28 links for the site:
As we have earlier established, we started writing the blog posts, the content cluster technique, the blogger outreach, the white hat link building and all the SEO strategy in January last year. And in less than 4 months, the results have started to show. The pillar content has started ranking higher on Google. Meanwhile, the client’s keyword “phone number lookup” has started generating high volume of traffic, as you can see from the data below:
You’re a passionate trainer. Out of the love you have for the craft, you launched your first website 2-4 years ago. You know you have all what it takes to reach out to your market, get found by your audience, be visible online and all… But here’s the problem: With too many trainers online, your audience can’t find you on Google. Your traffic sucks. You are not ranking for any of your favorite keywords yet. The good news? You don’t have to spend your savings hiring all these SEO companies that won’t get results. You can save yourself some time and hire us—the OutreachXpert—to get you similar results as the SaaS company we helped. We’ll never promise you what we can’t deliver. But be rest assured: We will do what we say we can do. When we agree to work on your website, we can:
Trust us with your business! Order our link building services today.