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Have a minute? Good.<\/h2>\nHave a minute? Good.<\/h2>\nBecause that may be all it takes to save the life of a blog\u2014your company blog.<\/p>\n
Fifty-one percent\u00a0of B2B marketers indicate they will increase their content marketing spending in the next 12 months, according to Content Marketing Institute<\/a>. Yet most of the today\u2019s content marketing teams lack content creation skills, content marketing strategy, and subject matter expertise.<\/p>\n Despite all these, some content marketers are creating impressive content strategies, writing a powerful blog post that turns readers into buyers, and raking millions in sales. And they do it simply like a writer scribing social media post on a sunny afternoon.<\/p>\n Take a minute to learn how<\/em> from the online marketing masters:<\/p>\n The digital planet known as the World Wide Web is changing\u2026<\/p>\n A simple 500-word content sans image post doesn\u2019t get many eyeballs these days. People are tired of reading a block of words that just tell<\/em> the reader about events and not actually show<\/em> them the events in graphical, visual forms. Visual content is what works online today.<\/p>\n We love visuals not just because they\u2019re appealing to our senses, but because our brains process visuals 60, 000 times faster than text. That\u2019s why 74 percent of marketers use visual assets these days in their social media marketing, up from 71 percent in 2015, according to a 2016 research by Social Media Examiner.<\/a> If you want to capture your audience\u2019s attention, you must use visual assets in your blog posts, whitepapers, and videos.<\/p>\n \u201cVisual content is the future,\u201d Neil Patel<\/a>, one of the top content marketers in the world says. \u201cAnd it\u2019s time we jumped on board.\u201d<\/p>\n The secret of content marketing lies in its generous art of giving.<\/p>\n Teaching valuable lessons to your readers.<\/p>\n Giving out free resources to online users.<\/p>\n Writing and publishing super valuable posts\u2026always \u2013 for free consumption.<\/p>\n Giving builds trust. Trust builds a blogger\u2019s credibility. Credibility generates sales. That\u2019s how a small blog can grow into a large company. For example, Brian Clark<\/a> started Copyblogger on a small scale, publishing his Cornerstone Content and giving out his Copywriting 101<\/a> for free.<\/p>\n And then grow it big with time. \u201cI\u2019ve been giving away free, valuable content for 19 years, and all eight successful businesses I\u2019ve started were powered by it,\u201d Clark said in his recent post. Once you started giving out valuable posts to your readers, they\u2019ll begin to know you more, trust you, and even began to like you.<\/p>\n And don\u2019t forget: You\u2019ll reap your reward in the future. They\u2019ll buy from you, and even tell their peers to do the same, especially if your content has some emotional stories to take home.<\/p>\n Content marketing is not about spending thousands of dollars on a blog design.<\/p>\n It\u2019s not about publishing 100 in-depth blog posts.<\/p>\n It\u2019s not about getting torrents of comments and email subscriptions from your readers.<\/p>\n It\u2019s simply about converting your readers into buyers. Successful bloggers and marketers know that tool well, and they deploy every resource\u2014at their disposal\u2014to ensure that they convert that cold prospect into a repeat customer. They do that simply: By incorporating emotional storylines in their content, inspiring their readers to take action.<\/p>\n Jon Morrow of Smart Blogger is an expert in that. His watershed post, \u201cHow to Quit Your Job, Move to Paradise and Get Paid to Change the World\u201d published on Problogger<\/a>, actually save a reader from committing suicide.<\/p>\n Want to write such powerful, emotional posts?<\/p>\n Jon advises that you start with:<\/p>\n \u201cYou do so by letting it flow through you and into your words,\u201d Jon says.<\/p>\n That\u2019s how you write emotional stories in your blog posts, inspiring your cold prospect to take action.<\/p>\n","protected":false},"excerpt":{"rendered":" Have a minute? Good. Because that may be all it takes to save the life of a blog\u2014your company blog. Fifty-one percent\u00a0of B2B marketers indicate they will increase their content marketing spending in the next 12 months, according to Content Marketing Institute. Yet most of the today\u2019s content marketing teams lack content creation skills, content …<\/p>\n1. Neil Patel: Visual blog content rocks the Internet show.<\/h2>\n
2. Brian Clark: Publish valuable posts\u2026for free.<\/h2>\n
3. Jon Morrow: Emotional stories inspire action.<\/h2>\n
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