Have a minute? Good. Because that may be all it takes to save the life of a blog—your company blog. Fifty-one percent of B2B marketers indicate they will increase their content marketing spending in the next 12 months, according to Content Marketing Institute.
If you’re starting up as an e-commerce vendor, a freelancer, or an online consultant, how do you put your product in front of your ideal customer? As a startup, you don’t have a million dollars to run a PPC, SEM, or SEO